Accountancy & Marketing
Overview
An accountancy and marketing degree combines the core principles of financial management with marketing techniques. It usually includes courses like financial and managerial accounting with marketing fundamentals, market research, and more. It offers valuable insights into how marketing and accounting interact with each other. This degree remains in high demand in various industries due to the diverse skills that this course provides.
Objectives
- Develop Financial Expertise
- Master Marketing Strategies
- Integrate Accounting and Marketing Skills
- Enhance Analytical and Problem-Solving Abilities
- Prepare for Diverse Career Paths
- Foster Practical Experience
- Promote Ethical and Effective Business Practice
Prerequisites
- A high school diploma or equivalent
- Personal statement
- English language proficiency
- Entrance exams (tentative)
Curriculum Outline
- Financial Accounting
- Managerial Accounting
- Intermediate Accounting
- Cost Accounting
- Auditing
- Taxation
- Accounting Information Systems
- Principles of Marketing
- Market Research
- Consumer Behaviour
- Marketing Management
- Digital Marketing
- Strategic Marketing
- International Marketing
- Financial Analysis
- Strategic Management
- Business Ethics
- Entrepreneurship
- Business Communication
- Internships
- Capstone Project
- Case Studies
- Statistics for Business
- Information Systems for Business
- Leadership and Management
Teaching Method
- Lectures
- Case Studies
- Interactive Workshops
- Online Learning and E-Learning Modules
- Group Projects
- Guest Lectures and Industry Experts
- Internships and Practical Experience
- Seminars and Tutorials
- Research Projects
Modules
- Principles of Marketing
- Market Research
- Consumer Behaviour
- Marketing Management
- Digital Marketing
- Strategic Marketing
- International Marketing
- Financial Accounting
- Managerial Accounting
- Intermediate Accounting
- Cost Accounting
- Auditing
- Taxation
- Accounting Information Systems
- Financial Analysis
- Strategic Management
- Business Ethics and Corporate Social Responsibility
- Internship/Work Placement
- Capstone Project
Assessment Methods
- Examinations
- Coursework and Assignments
- Practical Assessments
- Presentations and Reports
- Group Work
- Practical Exercises
- Quizzes and Tests
Course Duration
In the UK, it typically takes 3 years if studied full time, and some institutes offer 4 years with a placement year. Part-time study can take 4 to 6 years.
Facilities
- Lecture Halls and Seminar Rooms
- Computer Labs
- Library Resources
- Accounting and Finance Software
- Marketing Analytics Tools
- Business Simulations Labs
- Marketing and Advertising Studios
- Accounting Simulation Rooms
- Industry Networking Events
- Research Centres
- Project Collaboration Spaces
- Academic Advising
- Counselling Services
Career Pathways
- Accountant
- Auditor
- Financial Analyst
- Management Accountant
- Tax Advisor/Consultant
- Forensic Accountant
- Financial Controller
- Marketing Manager
- Digital Marketing Specialist
- Market Research Analyst
- Advertising Manager
- Sales Manager
- Public Relations Specialist
- Brand Strategist
- Financial Marketing Analyst
- Business Development Manager
- Chief Financial Officer
- Chief Marketing Officer
- Consultant
- Lecturer/Professor
- Research Analyst
Fees and Fundings
The fees may vary by country and institution. In the UK, the fees for an accountancy and marketing degree can lie between £15,000 and £25,000 per year for an international student.
Entry Requirements
- A high school diploma or equivalent
- English Language Proficiency
- Personal Statement
Field Work and Internships
- Case Studies
- Live Projects
- Consultancy Assignments
- Field Trips
- Accounting Internships
- Marketing Internships
- Integrated Internships
- Practical Experience
- Networking Opportunities
Certifications
The accountancy and marketing degree is a prestigious degree to pursue, but some other related certifications will help you to enhance your overall career prospects. Such include:
- Certified Public Accountant
- Chartered Accountant
- Certified Management Accountant
- Certified Internal Auditor
- Certified Fraud Examiner
- Chartered Financial Analyst
- Google Analytics Certification
- Google Ads Certification
- HubSpot Content Marketing Certification
- Certified Digital Marketing Professional
- Chartered Institute of Marketing
Intakes
In the UK, the primary intake for an accountancy and marketing degree happens in September/October, and the secondary intake takes place in January/February.
Student Testimony
I will look back on my undergraduate studies in Marketing with the fondest memories. Having been exposed to a variety of key marketing topics in years 1 to 3 such as cons……. [Thomas Scally from the University of Strathclyde]
Frequently asked questions
Financial analysts, Chief Financial Officers, Marketing Management, and CEOs all require both skills.