Accountancy & Marketing

Accountancy & Marketing

Overview

An accountancy and marketing degree combines the core principles of financial management with marketing techniques. It usually includes courses like financial and managerial accounting with marketing fundamentals, market research, and more. It offers valuable insights into how marketing and accounting interact with each other. This degree remains in high demand in various industries due to the diverse skills that this course provides.

Objectives

  1. Develop Financial Expertise
  2. Master Marketing Strategies
  3. Integrate Accounting and Marketing Skills
  4. Enhance Analytical and Problem-Solving Abilities
  5. Prepare for Diverse Career Paths
  6. Foster Practical Experience
  7. Promote Ethical and Effective Business Practice

Prerequisites

  1. A high school diploma or equivalent
  2. Personal statement
  3. English language proficiency
  4. Entrance exams (tentative)

Curriculum Outline

  1. Financial Accounting
  2. Managerial Accounting
  3. Intermediate Accounting
  4. Cost Accounting
  5. Auditing
  6. Taxation
  7. Accounting Information Systems
  8. Principles of Marketing
  9. Market Research
  10. Consumer Behaviour
  11. Marketing Management
  12. Digital Marketing
  13. Strategic Marketing
  14. International Marketing
  15. Financial Analysis
  16. Strategic Management
  17. Business Ethics
  18. Entrepreneurship
  19. Business Communication
  20. Internships
  21. Capstone Project
  22. Case Studies
  23. Statistics for Business
  24. Information Systems for Business
  25. Leadership and Management

Teaching Method

  1. Lectures
  2. Case Studies
  3. Interactive Workshops
  4. Online Learning and E-Learning Modules
  5. Group Projects
  6. Guest Lectures and Industry Experts
  7. Internships and Practical Experience
  8. Seminars and Tutorials
  9. Research Projects

Modules

  1. Principles of Marketing
  2. Market Research
  3. Consumer Behaviour
  4. Marketing Management
  5. Digital Marketing
  6. Strategic Marketing
  7. International Marketing
  8. Financial Accounting
  9. Managerial Accounting
  10. Intermediate Accounting
  11. Cost Accounting
  12. Auditing
  13. Taxation
  14. Accounting Information Systems
  15. Financial Analysis
  16. Strategic Management
  17. Business Ethics and Corporate Social Responsibility
  18. Internship/Work Placement
  19. Capstone Project

Assessment Methods

  1. Examinations
  2. Coursework and Assignments
  3. Practical Assessments
  4. Presentations and Reports
  5. Group Work
  6. Practical Exercises
  7. Quizzes and Tests

Course Duration

In the UK, it typically takes 3 years if studied full time, and some institutes offer 4 years with a placement year. Part-time study can take 4 to 6 years.

Facilities

  1. Lecture Halls and Seminar Rooms
  2. Computer Labs
  3. Library Resources
  4. Accounting and Finance Software
  5. Marketing Analytics Tools
  6. Business Simulations Labs
  7. Marketing and Advertising Studios
  8. Accounting Simulation Rooms
  9. Industry Networking Events
  10. Research Centres
  11. Project Collaboration Spaces
  12. Academic Advising
  13. Counselling Services

Career Pathways

  1. Accountant
  2. Auditor
  3. Financial Analyst
  4. Management Accountant
  5. Tax Advisor/Consultant
  6. Forensic Accountant
  7. Financial Controller
  8. Marketing Manager
  9. Digital Marketing Specialist
  10. Market Research Analyst
  11. Advertising Manager
  12. Sales Manager
  13. Public Relations Specialist
  14. Brand Strategist
  15. Financial Marketing Analyst
  16. Business Development Manager
  17. Chief Financial Officer
  18. Chief Marketing Officer
  19. Consultant
  20. Lecturer/Professor
  21. Research Analyst

Fees and Fundings

The fees may vary by country and institution. In the UK, the fees for an accountancy and marketing degree can lie between £15,000 and £25,000 per year for an international student.

Entry Requirements

  1. A high school diploma or equivalent
  2. English Language Proficiency
  3. Personal Statement

Field Work and Internships

  1. Case Studies
  2. Live Projects
  3. Consultancy Assignments
  4. Field Trips
  5. Accounting Internships
  6. Marketing Internships
  7. Integrated Internships
  8. Practical Experience
  9. Networking Opportunities

Certifications

The accountancy and marketing degree is a prestigious degree to pursue, but some other related certifications will help you to enhance your overall career prospects. Such include:

  1. Certified Public Accountant
  2. Chartered Accountant
  3. Certified Management Accountant
  4. Certified Internal Auditor
  5. Certified Fraud Examiner
  6. Chartered Financial Analyst
  7. Google Analytics Certification
  8. Google Ads Certification
  9. HubSpot Content Marketing Certification
  10. Certified Digital Marketing Professional
  11. Chartered Institute of Marketing

Intakes

In the UK, the primary intake for an accountancy and marketing degree happens in September/October, and the secondary intake takes place in January/February.

Student Testimony

I will look back on my undergraduate studies in Marketing with the fondest memories. Having been exposed to a variety of key marketing topics in years 1 to 3 such as cons……. [Thomas Scally from the University of Strathclyde]

Frequently asked questions

Financial analysts, Chief Financial Officers, Marketing Management, and CEOs all require both skills.