BA (Hons) Business Management (Marketing)

Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. On our BA (Hons) Business Management (Marketing), you’ll build your abilities in a step-by-step, logical manner by combining both traditional and digital marketing knowledge with real-world application. Through developing your knowledge sequentially with us, you’ll gain the robust knowledge base sought by today’s employers, bringing out your full professional potential. In your first academic year, you’ll develop broad knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. In your subsequent levels, you’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. You’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate. This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field. And because you’ll also graduate with a keen awareness of core business areas such as operational planning, finance, and management theory, you’ll have gained important transferable skills that will give you flexible, future-proof career ahead. When you graduate from this course you will receive: BA (Hons) Business Management (Marketing) Certificate in Professional Marketing from CIM Certified Digital Marketing Associate from the DMI IOEE Professional Diploma in Enterprise and Entrepreneurship Studying Business at Arden Video • 1 min

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application. What do you need to study with us? Our aim is to make learning as accessible as possible by ensuring that you can study your degree in a flexible and convenient way. That's why we keep our requirements simple. All you need is a laptop or desktop PC (we recommend one running the latest version of Windows), and a good internet connection. Through, iLearn, our online university campus in the cloud, you'll be able to access your course calendar, support services, learning materials, and our online library containing almost half a million texts, as well as creating assignments, keeping notes, and collaborating with other students on your course. Eligibility To be eligible for our BA (Hons) Business Management (Marketing) course, you must have: Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent Do you have work experience? We’re happy to consider an application from you if you can show us that you have the motivation and at least two years of work relevant experience to study this degree. We’ll ask you for a personal statement that demonstrates your ability to study the course, along with references and evidence of your previous work experience. If you don’t currently hold the above qualifications, we also offer this course with an additional foundation year, which is designed for students who need extra support when starting their degree course. English proficiency IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.

IELTS 6.0 (no less than 5.5 in any element)

International students: £5,500 per level (online)

UK students: £7,140 per level (online)

UK/Home: £7,140 per level (online)

International: £5,500 per level (online)

October 2026, January 2027

Rolling admission — apply any time before your chosen intake start date; Arden runs several intakes a year and sets no fixed application deadline

• Online, United Kingdom