Digital Marketing and Analytics MSc

Take your career to the next level This course combines the latest in digital marketing theory with practical experience in data analytics. The Digital Marketing and Analytics MSc at Kingston University is your gateway to a career in one of the most dynamic and rapidly growing sectors worldwide. As digital marketing continues to evolve, there is an increasing demand for professionals who not only understand marketing strategies but can also use data to drive decision-making and measure success. You'll explore the latest digital marketing trends, consumer behaviour insights, and the strategic use of data for decision-making. Through hands-on projects, industry-standard tools, and a global approach to digital marketing, this course prepares you for a successful career in the digital marketing and analytics sector. The ability to interpret and respond to data is essential for modern marketers. This MSc will help you to develop technical and analytical skills to deliver real, measurable results. Whether you’re improving brand engagement, boosting sales, or enhancing customer experiences, the skills you gain will empower you to drive better outcomes and deliver stronger returns on investment (ROI). This exciting, DMI-accredited course will equip you with the in-demand skills to make an immediate and effective contribution to roles within digital marketing and analytics.

Open All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. If you do not meet our English language requirements, you may be eligible for Kingston University's pre-sessional English language course. If you’re applying from a recognised majority English-speaking country (MESC), you won’t need to meet the requirements. For further information on country-specific entry requirements, please explore our

International students: £19,700 per year

UK students: £13,500 per year

UK/Home: £13,500 per year

International: £19,700 per year

September 2026

We encourage you to apply as soon as possible. Applications will close when the course is full.

• Kingston Hill, United Kingdom