MSc Marketing Management

This course combines both the theory behind marketing with practical applications and real-world insights to help you become a strategic and dynamic marketing professional. Delve into the realms of market research, strategic marketing, brand management, consumer psychology, and international marketing through a range of modules. You'll study areas such as contemporary global marketing practice, marketing analytics, interactive integrated marketing communications, and buyer behaviour and ethics – all designed to help you become a strategic marketer. The programme places a strong emphasis on the core managerial, analytical, and planning abilities in marketing. The course also focuses on collaborative learning, and you’ll engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates. These are designed for you to effectively collaborate with colleagues and clients in future roles. You’ll also benefit from first-hand insights shared by guest speakers with extensive senior leadership experience.

IELTS 6.5 overall, with no less than 5.5 in each skill

International students: £19,725 per year

UK students: £12,770 per year

UK/Home: £12,770 per year

International: £19,725 per year

September 2027

Rolling admissions – apply early for best consideration

• Cottingham Road, Hull, HU6 7RX, United Kingdom