1. Understanding Core Principles
2. Developing Creative Skills
3. Mastering Digital Tools
4. Analysing Market Trends
5. Enhancing Communication Skills
6. Integrating Multi-Channel Strategies
7. Implementing Campaigns
8. Fostering Analytical Thinking
9. Building a Professional Portfolio

1. Creative Portfolio
2. Fundamentals of Marketing
3. Research Skills
4. Computer Proficiency

1. Introduction to Marketing
2. Introduction to Advertising
3. Digital Marketing Fundamentals
4. Creative Thinking and Strategy
5. Communication Skills
6. Market Research
7. Advertising Media Planning
8. Digital Advertising
9. Brand Management
10. Content Marketing
11. Consumer Behaviour
12. Social Media Marketing
13. Integrated Marketing Communications (IMC)
14. Digital Analytics
15. Creative Advertising Campaigns
16. Ethics in Advertising
17. Emerging Trends in Digital Marketing

1. Lectures
2. Case Studies
3. Workshops
4. Group Projects
5. Guest Speakers
6. Field Trips
7. Assignment
8. Hands-on Practical Assignments
9. Portfolio Development

1. Introduction to Advertising
2. Digital Marketing Fundamentals
3. Consumer Behaviour
4. Brand Management
5. Creative Strategy and Copywriting
6. Advertising Media Planning
7. Social Media Marketing
8. Content Marketing
9. Digital Analytics
10. Integrated Marketing Communications (IMC)
11. Search Engine Optimisation (SEO)
12. Email Marketing
13. Mobile Marketing
14. Graphic Design for Advertising
15. Public Relations and Corporate Communication
16. Marketing Research Methods

1. Exams and Quizzes
2. Portfolio Development
3. Case Study Analyses
4. Presentations
5. Participation and Engagement
6. Research Papers

The course duration may vary by institution and location. In the UK, full-time study can take about 3 to 4 years, and part-time can take about 4 to 6 years.

1. Media and Production Studios
2. Computer Labs
3. Creative Design Studios
4. Digital Marketing Tools
5. Collaboration Spaces
6. Library Resources
7. Workshops and Seminar Rooms
8. Networking
9. Portfolio Development Resources
10. Internship and Career Services
11. Virtual Learning Platforms

1. Advertising Account Manager
2. Digital Marketing Specialist
3. Social Media Manager
4. Content Marketer/Strategist
5. SEO Specialist
6. Brand Manager
7. Market Research Analyst
8. Media Planner/Buyer
9. Copywriter
10. Creative Director
11. Digital Analytics Specialist
12. Public Relations Specialist
13. Influencer Marketing Manager
14. Event Marketing Manager
15. Entrepreneur/Agency Owner

The fees depend on the institute and location. However, in the UK, the tuition fees for international students can lie between £15,000 and £25,000 per year for undergraduate programmes.

1. A-Levels
2. GCSEs
3. Personal Statement
4. Interviews
5. References
6. English language proficiency

1. Industry Placement
2. Networking Opportunities
3. Real-World Campaigns
4. Market Research
5. Industry Workshops

1. Google Ads
2. Google Analytics
3. HubSpot Content Marketing
4. HubSpot Inbound Marketing
5. Facebook Blueprint
6. Hootsuite Social Media Marketing
7. Digital Marketing Institute (DMI)
8. American Marketing Association (AMA)
9. LinkedIn Learning
10. SEMrush
11. AdWords
12. Email Marketing

In the UK, the primary intake happens in September/October, and the secondary intake happens in January/February.

As part of the Advertising and Digital Marketing course, I’m frequently working on creative briefs, to a tight deadline, with clients from the business community in Northampton and departments within the University, which are all valuable skills for working in the industry. Responding to a creative brief was part of the assessment for the Disney placement, so I was prepared for this and was confident in the skills I’d already developed. I’m certain that the first two years of my course at UON prepared me for this prestigious opportunity. [Tobias Sutton from University of Northampton]