Applied Business Studies BSc (Hons)

Applied Business Studies BSc (Hons)

Overview

The bachelor's degree in Applied Business Studies is designed to prepare you for a successful career in business. The degree offers a comprehensive understanding of modern business theories and practices. And it focuses on developing your knowledge, skills, and critical thinking abilities to make you a well-rounded and employable graduate.

You'll learn about key business areas like management, finance, human resources, and marketing. This programme also emphasises continuous learning and personal development, providing you with the skills to adapt to the ever-changing business landscape.

So that you can pursue a business-related career, such as retail manager, operations and project management, or even HR management roles.

Objectives

  1. Acquire practical skills in finance, marketing, HR.
  2. Foster critical thinking and problem-solving.
  3. Enhance leadership and teamwork.
  4. Prepare for diverse business roles.

Prerequisites

  1. A high school diploma or equivalent.
  2. Good grades in subjects like mathematics, economics, business studies, or other relevant subjects.
  3. Good communication and analytical skills.
  4. A willingness to think critically and challenge.
  5. An open mind to different cultures and perspectives.

Curriculum Outline

  1. Fundamentals of Finance
  2. Personal and Professional Management
  3. Digital Business
  4. Business Data Analytics
  5. Introduction to Marketing
  6. Behavioural Science
  7. Business Environment
  8. Financial Planning and Control
  9. Sustainable Operations Management
  10. Business Project Management
  11. Digital Marketing
  12. Problem Solving and Decision Making
  13. Introduction to HRM
  14. Effective Team Leadership
  15. Supply Chains and Logistics
  16. Business Strategy
  17. Philosophy and Management
  18. Enterprise and Innovation
  19. HRM and Development
  20. Independent Research project
  21. Contemporary Leadership Issues

Teaching Method

  1. Lectures
  2. Seminars
  3. Workshops
  4. Tutorials
  5. Guest lectures
  6. Group work
  7. One-to-one meetings
  8. Virtual learning environment
  9. Independent study

Modules

  1. Introduction to Accounting for Business
  2. Design Thinking and Management Skills
  3. Principles of Management
  4. Business and the Economy
  5. Principles of Marketing
  6. Business Awareness and Analysis
  7. Accounting for Business Decisions
  8. Operations and Supply Chain Management
  9. Managing and Developing People
  10. Digital Business Management
  11. Marketing Communications
  12. Digital Analytics Skills
  13. Behavioural Sciences
  14. Management of Business Finance
  15. Cyber Risk and Resilience
  16. Enterprise Development and Entrepreneurship
  17. Psychology at Work
  18. Business Strategy
  19. Leadership and Change
  20. Integrating Marketing Insight
  21. Global Marketing
  22. Professional Practice
  23. International Academic Studies
  24. Family Business Dynamics
  25. Governance, Risk and Ethics

Assessment Methods

  1. Essays/reflective work
  2. Seminar participation
  3. Online in-class tests
  4. Performance projects
  5. In-class presentations
  6. Research projects
  7. Workbook/log books
  8. Group work & peer assessments
  9. Dissertation

Course Duration

This programme may vary depending on the institutions and countries, but the general standard options in the UK are:

  1. 03 years (Full-time).

Facilities

  1. Modern libraries
  2. Computer labs
  3. Business simulation centres
  4. Lecture theatres
  5. Seminar rooms
  6. Study spaces
  7. IT support
  8. Student services
  9. Student unions
  10. Career services
  11. Student health centre
  12. Sports facilities
  13. Cafeterias and dining halls
  14. Student accommodation
  15. Printing and copying services
  16. Bookstores
  17. Language labs
  18. Career centres
  19. Entrepreneurship hubs

Career Pathways

  1. Entrepreneur
  2. Accountant
  3. Account Executive
  4. Management Consultant
  5. HR Administrative Officer
  6. Junior Account Manager
  7. Trainee Teacher
  8. Human Resource Manager
  9. Senior Marketing Executive
  10. Project Manager
  11. Marketing Executive
  12. Marketing Manager
  13. Business Analyst
  14. Financial Analyst
  15. Data Analyst
  16. Commercial Insight Analyst
  17. Operations Manager
  18. PR Executive
  19. Sales Manager
  20. Business Development Manager
  21. Supply Chain Manager
  22. Digital Marketing Specialist
  23. eCommerce Manager

Fees and Fundings

  1. Tuition fees are £23,950 per year and may vary depending on the institution.
  2. Scholarships, grants, and financial opportunities are available.
  3. Government loan aid is available.

Entry Requirements

  1. A-level standard offer: AAB
  2. A-level contextual offer: BBB
  3. GCSE English and Maths grade C or 4 or equivalent
  4. IELTS 6.0 overall with 5.5 in all skills
  5. Higher Secondary Certificate with a GPA of 4.5.
  6. Strong communication and interpersonal skills
  7. A strong academic record

Field Work and Internships

  1. Internship opportunities - Gaining experience in strategic consulting, market research, and business analysis.
  2. Fieldwork opportunities - Visiting local businesses to observe real-world operations and management practices.
  3. Volunteer work opportunities - Volunteering with non-profit organisations to gain experience in fundraising, event planning, and project management.

Certifications

  1. Chartered Accountant (CA)
  2. Chartered Management Accountant (CMA)
  3. Certified Public Accountant (CPA)
  4. Certified Management Consultant (CMC)
  5. Project Management Professional (PMP)
  6. Certified ScrumMaster (CSM)
  7. Certified Six Sigma Black Belt
  8. Certified Data Scientist
  9. Certified Financial Planner (CFP)
  10. Certified Fraud Examiner (CFE)
  11. Certified Information Systems Security Professional (CISSP)
  12. Certified Ethical Hacker (CEH)
  13. Certified Information Systems Auditor (CISA)
  14. Certified in Risk and Information Systems Control (CRISC)
  15. Certified Business Analyst Professional (CBAP)
  16. Certified Product Owner (CPO)
  17. Certified in Financial Modeling and Analysis (CFMA)
  18. Certified in Risk Management Assurance (CRMA)

Intakes

Typically, it takes twice a year (fall and spring), but may vary like:

  1. Fall (September/October)
  2. Spring (January/February)
  3. Summer (May/June)

Student Testimony

"I picked Business Studies and Marketing at the University of Stirling due to its high rankings. I also liked the flexibility of the Business Studies course as I was able to complete a combined honours degree with one of the selection of complementary subjects." Says - "Meem Tasnim, BA Business Studies and Marketing, Scotland."

Frequently asked questions

A BSc (Hons) in Applied Business Studies is a degree programme that provides a comprehensive understanding of business principles and practices. It provides students with the knowledge and skills necessary for a successful career in various business roles.

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