Applied Business Studies BSc (Hons)
Overview
The bachelor's degree in Applied Business Studies is designed to prepare you for a successful career in business. The degree offers a comprehensive understanding of modern business theories and practices. And it focuses on developing your knowledge, skills, and critical thinking abilities to make you a well-rounded and employable graduate.
You'll learn about key business areas like management, finance, human resources, and marketing. This programme also emphasises continuous learning and personal development, providing you with the skills to adapt to the ever-changing business landscape.
So that you can pursue a business-related career, such as retail manager, operations and project management, or even HR management roles.
Objectives
- Acquire practical skills in finance, marketing, HR.
- Foster critical thinking and problem-solving.
- Enhance leadership and teamwork.
- Prepare for diverse business roles.
Prerequisites
- A high school diploma or equivalent.
- Good grades in subjects like mathematics, economics, business studies, or other relevant subjects.
- Good communication and analytical skills.
- A willingness to think critically and challenge.
- An open mind to different cultures and perspectives.
Curriculum Outline
- Fundamentals of Finance
- Personal and Professional Management
- Digital Business
- Business Data Analytics
- Introduction to Marketing
- Behavioural Science
- Business Environment
- Financial Planning and Control
- Sustainable Operations Management
- Business Project Management
- Digital Marketing
- Problem Solving and Decision Making
- Introduction to HRM
- Effective Team Leadership
- Supply Chains and Logistics
- Business Strategy
- Philosophy and Management
- Enterprise and Innovation
- HRM and Development
- Independent Research project
- Contemporary Leadership Issues
Teaching Method
- Lectures
- Seminars
- Workshops
- Tutorials
- Guest lectures
- Group work
- One-to-one meetings
- Virtual learning environment
- Independent study
Modules
- Introduction to Accounting for Business
- Design Thinking and Management Skills
- Principles of Management
- Business and the Economy
- Principles of Marketing
- Business Awareness and Analysis
- Accounting for Business Decisions
- Operations and Supply Chain Management
- Managing and Developing People
- Digital Business Management
- Marketing Communications
- Digital Analytics Skills
- Behavioural Sciences
- Management of Business Finance
- Cyber Risk and Resilience
- Enterprise Development and Entrepreneurship
- Psychology at Work
- Business Strategy
- Leadership and Change
- Integrating Marketing Insight
- Global Marketing
- Professional Practice
- International Academic Studies
- Family Business Dynamics
- Governance, Risk and Ethics
Assessment Methods
- Essays/reflective work
- Seminar participation
- Online in-class tests
- Performance projects
- In-class presentations
- Research projects
- Workbook/log books
- Group work & peer assessments
- Dissertation
Course Duration
This programme may vary depending on the institutions and countries, but the general standard options in the UK are:
- 03 years (Full-time).
Facilities
- Modern libraries
- Computer labs
- Business simulation centres
- Lecture theatres
- Seminar rooms
- Study spaces
- IT support
- Student services
- Student unions
- Career services
- Student health centre
- Sports facilities
- Cafeterias and dining halls
- Student accommodation
- Printing and copying services
- Bookstores
- Language labs
- Career centres
- Entrepreneurship hubs
Career Pathways
- Entrepreneur
- Accountant
- Account Executive
- Management Consultant
- HR Administrative Officer
- Junior Account Manager
- Trainee Teacher
- Human Resource Manager
- Senior Marketing Executive
- Project Manager
- Marketing Executive
- Marketing Manager
- Business Analyst
- Financial Analyst
- Data Analyst
- Commercial Insight Analyst
- Operations Manager
- PR Executive
- Sales Manager
- Business Development Manager
- Supply Chain Manager
- Digital Marketing Specialist
- eCommerce Manager
Fees and Fundings
- Tuition fees are £23,950 per year and may vary depending on the institution.
- Scholarships, grants, and financial opportunities are available.
- Government loan aid is available.
Entry Requirements
- A-level standard offer: AAB
- A-level contextual offer: BBB
- GCSE English and Maths grade C or 4 or equivalent
- IELTS 6.0 overall with 5.5 in all skills
- Higher Secondary Certificate with a GPA of 4.5.
- Strong communication and interpersonal skills
- A strong academic record
Field Work and Internships
- Internship opportunities - Gaining experience in strategic consulting, market research, and business analysis.
- Fieldwork opportunities - Visiting local businesses to observe real-world operations and management practices.
- Volunteer work opportunities - Volunteering with non-profit organisations to gain experience in fundraising, event planning, and project management.
Certifications
- Chartered Accountant (CA)
- Chartered Management Accountant (CMA)
- Certified Public Accountant (CPA)
- Certified Management Consultant (CMC)
- Project Management Professional (PMP)
- Certified ScrumMaster (CSM)
- Certified Six Sigma Black Belt
- Certified Data Scientist
- Certified Financial Planner (CFP)
- Certified Fraud Examiner (CFE)
- Certified Information Systems Security Professional (CISSP)
- Certified Ethical Hacker (CEH)
- Certified Information Systems Auditor (CISA)
- Certified in Risk and Information Systems Control (CRISC)
- Certified Business Analyst Professional (CBAP)
- Certified Product Owner (CPO)
- Certified in Financial Modeling and Analysis (CFMA)
- Certified in Risk Management Assurance (CRMA)
Intakes
Typically, it takes twice a year (fall and spring), but may vary like:
- Fall (September/October)
- Spring (January/February)
- Summer (May/June)
Student Testimony
"I picked Business Studies and Marketing at the University of Stirling due to its high rankings. I also liked the flexibility of the Business Studies course as I was able to complete a combined honours degree with one of the selection of complementary subjects." Says - "Meem Tasnim, BA Business Studies and Marketing, Scotland."
Frequently asked questions
A BSc (Hons) in Applied Business Studies is a degree programme that provides a comprehensive understanding of business principles and practices. It provides students with the knowledge and skills necessary for a successful career in various business roles.