BA (Hons) Business and Marketing

The BA (Hons) Business and Marketing is designed for creative thinkers and strategic minds who want to understand what drives customer behaviour, builds strong brands, and shapes successful campaigns in a digital world. Starting with a broad foundation in business, you’ll specialise in marketing from your second year, gaining the tools, insights, and confidence to thrive in fast-paced, brand-driven environments. You’ll explore a wide range of marketing and business topics including consumer psychology, brand impact, digital storytelling, campaign strategy, and entrepreneurial marketing. Alongside this, you’ll build vital business skills in leadership, data analysis, budgeting, and project management, preparing you to lead marketing activity with real impact. This degree is shaped by curren

IELTS score of 6.0 with a minimum of 5.5 in each band.

International students: £17,450

UK students: £9,790

UK/Home: £9,790

International: £17,450

January; September

equal consideration; 30 June 2026 (late applications); Clearing from 2 July 2026

• University of Hertfordshire, Hatfield, United Kingdom