BA (Hons) Fashion Marketing

Develop the strategic insight to lead in fashion marketing and branding. In today's fast-paced and interconnected industry, fashion marketers play a crucial role in shaping trends, building brands and driving commercial success. This course explores the structure of the fashion industry and develops your understanding of marketing, branding and communications as well as the practical skills needed to apply this knowledge in real-world contexts. You'll examine fashion within an evolving digital landscape, exploring how innovation is reshaping the way brands communicate, engage audiences and build communities. Through this, you'll learn how marketers craft compelling narratives, create immersive brand experiences and respond to changing consumer behaviours across platforms. Rooted in industry practice, this course reflects the realities of contemporary fashion careers, where marketing plays a central role in shaping brand identity, experience and value.

Year 1 entry We're interested in your potential, as well as your prior achievements - and review each application comprehensively on its own merit. One of the following qualifications: Two GCE A-levels at grade A-C 24 points in the International Baccalaureate US High School Diploma with a minimum GPA of 2.5 PLUS one of the following: Two AP tests with an average grade of 3 SAT score of 1000 (500+ in both subjects) ACT with a composite score of 23 (20 in each section) Dual Enrolment and College credits (1st year) - 20, with a GPA of 2.5 or higher Two AP tests with an average grade of 3 SAT score of 1000 (500+ in both subjects) ACT with a composite score of 23 (20 in each section) Dual Enrolment and College credits (1st year) - 20, with a GPA of 2.5 or higher Equivalent qualifications as deemed acceptable by the University and set out in the Admissions Guide and UK ENIC. For more guidance on international entry requirements, visit our international students page. English language requirements Minimum English proficiency requirement through one of the following qualifications (or equivalent): GCSE* English language C (4) IB SL or HL* English A 4 IB HL* English B 4 US HSD (studied in a majority English-speaking country)* Grade 11 and above English C IELTS* Academic 6.0 overall and 5.5 in each component Please note, we do not accept home/online editions of English language tests. We also offer our conditional offer holders a free, online diagnostic test known as Password Skills Plus. This must be booked in advance. Discover more.

IELTS 6.0 overall and 5.5 in each component

International students: £24,500 per year

UK students: £24,500 per year

UK/Home: £24,500 per year

International: £24,500 per year

Sep 2026, Jan 2027

September 2025 intake

• London, United Kingdom