Digital Marketing Masterclass Certificate of Attendance

This masterclass will cover: What is Digital Marketing? Its benefits over Traditional Marketing Examples of the impact of digital marketing Key Digital Marketing objectives for businesses How to target and understand your customers (the basics) The importance of the customer journey and user experience, plus its impact on sales and profit The key components of Digital Marketing Useful Digital Marketing tools for all-sized businesses An intro to Search Engine Optimisation (SEO) (Local, National and International)

This masterclass is open to anyone who lives in Stoke-on-Trent (paying council tax to Stoke-on-Trent city council), is 18 years old and over, and meets the following criteria: Employed for one hour or more of paid work per week (including those temporarily away from work because they are sick or on holiday). Temporary and permanent employees who are on fixed-term contracts or agency temping. Self-employed people. People on government-supported training programmes, engaging in any form of work, work experience, or work-related training. People on maternity or paternity leave.

Most courses require IELTS 6.0 overall with a minimum of 5.5 in each component, or an equivalent approved English language qualification. Some courses have higher entry criteria, so check the course-specific entry requirements.

UK students: Free

UK/Home: Free

TBC - Register your interest

See university application guidance on the course page.

• Stoke-on-Trent campus, United Kingdom