Marketing BA(Hons)

Our Marketing BA(Hons) degree is designed to equip you with the knowledge, skills, and experience needed to succeed in the ever-evolving world of marketing. With a strong emphasis on strategic and creative marketing and emerging trends, you’ll gain expertise in areas such as Artificial Intelligence (AI), influencer marketing, consumer behaviour, social media and much more. Throughout the course, you’ll have access to a range of industry-standard tools and software including Google Analytics 4, Canva, and cutting-edge AI tools such as ChatGPT and Microsoft Co-Pilot. Our course is accredited by both the Data and Marketing Association DMA and Chartered Institute of Marketing CIM, meaning you gain a professional qualification alongside your degree, as well as access to exclusive competitions and industry networking events. You’ll take part in live client projects, attend masterclasses delivered by marketing professionals, and analyse real-world case studies from local and global brands. These experiences will help you build a professional portfolio to showcase your skills and expertise to future employers. Future-Focused Learning: Build your understanding of traditional marketing strategies while developing digital expertise through dynamic, cutting-edge modules that explore the latest marketing trends, including artificial intelligence, digital transformation, consumer behaviour, influencer marketing, and content creation. Delivered by a team of industry practitioners and experienced academics, we were the first to offer marketing at an undergraduate level and continue to lead the way, equipping you with the skills employers are seeking in today’s competitive industry The top five job titles advertised in the UK for graduate roles associated with Marketing BA(Hons) are Account Managers, Marketing Executives, Merchandisers, Marketing Assistants and Key Account Managers.* *Lightcast data extracted from Graduate Career Explorer – job postings from Dec 2023 to Nov 2024 showing jobs advertised associated with a selection of relevant graduate.

IELTS 6.0 overall with no element lower than 5.5

International students: £17,600

UK students: £9,535

UK/Home: £9,535

International: £17,600

21 September 2026

28 June 2026

• University of Huddersfield, Queensgate, Huddersfield HD1 3DH, United Kingdom