MSc Digital Marketing and Analytics

The MSc Digital Marketing and Analytics degree is designed for graduates and marketing professionals looking to develop advanced expertise in digital marketing strategies, data driven decision making, and industry relevant tools. Whether you’re a graduate looking to transition into a digital marketing career, aiming to specialise further, or deepen your analytics knowledge, this course will equip you with the skills and insight needed to thrive in the digital marketing space. You’ll explore key areas including: Real world engagement is embedded in the course. You'll work on live client briefs through the Marketing Hub, attend company visits, and hear directly from industry experts. Past guest speakers have included Professor Anthony Patterson, Visiting Professor of Marketing from the University of Liverpool, alongside leaders from leading digital firms.

This is a specialist postgraduate degree. You may have a degree relating to marketing, business, computing, or another subject. Alternatively, you may have considerable experience in the workplace in any of these areas.

You should have:

If you're an international student, you may be required to take the English for Business Purposes course in the month leading up to the start of the postgraduate academic year in October.

IELTS 6.0 overall (minimum 5.5 in each component) — standard University of Sunderland requirement (source: sunderland.ac.uk/how-to-apply/english-language-requirements)

International students: £5,666 per year

UK students: £2,833 per year

UK/Home: £2,833 per year

International: £5,666 per year

October 2026

No fixed deadline — apply at least 6 months before your start date via the University's direct application portal.

• On campus, United Kingdom