MSc International Marketing with Consumer Psychology

Heriot Watt University's MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

If your first language is not English, we'll need to see evidence of your English language ability. The minimum English language requirement for entry to this programme is IELTS 6.0 (or equivalent) with no score lower than 5.5

International students: International: Full Time: £24,952; Part Time: £12,476

UK students: UK: Full Time: £12,744; Part Time: £6,372

UK/Home: UK: Full Time: £12,744; Part Time: £6,372

International: International: Full Time: £24,952; Part Time: £12,476

September

Applications to undergraduate degree programmes at the UK campuses of Heriot-Watt University from the UK should be made online through the Universities & Colleges Admissions Service (UCAS). Applicants from overseas can choose to apply via UCAS or directly via our online application form.; You’re welcome to get in touch before you apply if you’d like advice on the qualifications you’re taking and how they align with our entry requirements.; Please note that we can’t confirm what offer you may receive, your full application will need to be reviewed by our Admissions Team for a decision to be made.; Apply through UCAS; UCAS applicants for 2026 entry should ensure their applications arrive at UCAS by 18:00 (UK time) on Following this deadline, we will continue to accept applications from talented and enthusiastic applicants, but cannot guarantee consideration for areas of high demand.

• Edinburgh, United Kingdom