Short CourseOnline

Pricing Strategies & Tactics

BPP UniversityUnited Kingdom
Level
Short Course
Mode
Online
Subject
Accounting
Location
United Kingdom
Next intake
NOV 2026

Overview

Optimising business performance through pricing Importance of value in buying decisions. Price differentiation. The value proposition. Cost based pricing. Competition based pricing. Customer driven pricing. Three key pricing strategy questions. Economic value to customer. Calculating value based price. Pricing strategy formulation. Who should control pricing - sales, marketing or finance?

Fees

International students: £882

UK students: £882

UK/Home: £882

International: £882

Start dates

17 November 2026

Campus

  • Online, United Kingdom
East MidlandsEast of EnglandLondonNorth EastNorth WestNorthern IrelandScotlandSouth EastSouth WestWalesWest MidlandsYorkshire and the HumberBPP University

Where you will study

London, London, United Kingdom

Study in LondonLondon

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