- Level
- Short Course
- Mode
- Online
- Location
- United Kingdom
- Next intake
- NOV 2026
Overview
Optimising business performance through pricing Importance of value in buying decisions. Price differentiation. The value proposition. Cost based pricing. Competition based pricing. Customer driven pricing. Three key pricing strategy questions. Economic value to customer. Calculating value based price. Pricing strategy formulation. Who should control pricing - sales, marketing or finance?
Fees
International students: £454.80
UK students: £454.80
UK/Home: £454.80
International: £454.80
Start dates
17 November 2026
Campus
- Online Classroom Live, United Kingdom
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