1. Understanding Advertising Principles
2. Developing Creative Skills
3. Media Planning Knowledge
4. Analysing Consumer Behaviour
5. Enhancing Communication Skills
6. Fostering Ethical Practices
7. Implementing Digital Strategies

1. Creative Portfolio
2. Fundamentals of Marketing
3. Research Skills
4. Computer Proficiency

1. Introduction to Advertising
2. Consumer Behaviour
3. Creative Development
4. Media Planning and Strategy
5. Principles of creative advertising
6. Advertising in marketing and business
7. Media Planning and Strategy
8. Media buying and placement strategies
9. Digital Advertising
10. Fundamentals of online advertising
11. Campaign Development
12. Project management and collaboration techniques
13. Advertising Ethics and Law
14. Analytics and Performance Measurement
15. Key performance indicators (KPIs) for advertising campaigns
16. Emerging Trends in Advertising
17. Sustainability and social responsibility in advertising
18. Impact of technology on advertising practices

1. Lectures
2. Case Studies
3. Workshops
4. Group Projects
5. Guest Speakers
6. Field Trips
7. Online Learning Modules
8. Assignment

1. The role of advertising in marketing
2. History and evolution of advertising
3. Introduction to Advertising
4. Consumer Behaviour
5. Psychological principles of consumer behavior
6. Techniques for understanding and analysing audiences
7. Creative Advertising
8. Copywriting techniques for various media
9. Media Planning and Buying
10. Budgeting and media buying processes
11. Social media advertising strategies
12. Digital Advertising
13. Integrated Marketing Communications
14. Strategies for cohesive branding across channels
15. Advertising Research
16. Methods for conducting market research
17. Ethics and Regulations in Advertising
18. Understanding advertising standards and laws
19. Campaign Development
20. Presenting and pitching advertising ideas
21. Analytics and Performance Measurement
22. Data analysis for decision-making
23. Emerging Trends and Technologies
24. Capstone Project

1. Exams and Quizzes
2. Portfolio Development
3. Case Study Analyses
4. Presentations
5. Participation and Engagement
6. Research Papers

The course duration may vary by institution and location. In the UK, full-time study can take about 3 to 4 years, and part-time can take about 4 to 6 years.

1. Computer Labs
2. Creative Studios
3. Library Resources
4. Collaborative Workspaces
5. Presentation Rooms
6. Access to Industry Software
7. Networking Opportunities
8. Internship and Career Services
9. Online Learning Platforms
10. Modern Classrooms

1. Advertising Account Executive
2. Creative Director
3. Copywriter
4. Art Director
5. Media Planner/Buyer
6. Digital Marketing Specialist
7. Brand Manager
8. Market Research Analyst
9. Public Relations Specialist
10. Social Media Manager
11. Event Planner/Coordinator
12. Freelance Consultant

The fees depend on the institute and location. However, in the UK, the tuition fees for international students can lie between £15,000 and £25,000 per year for undergraduate programmes.

1. A-Levels
2. GCSEs
3. Personal Statement
4. Interviews
5. References
6. English language proficiency

1. Real-World Projects
2. Case Studies
3. Collaborations
4. Workshops and Seminars
5. Placement Opportunities
6. Advertising Internship
7. Advanced Advertising

1. American Advertising Federation (AAF)
2. Hootsuite Social Media Marketing
3. PRINCE2 Project Management
4. Marketing Research Association (MRA)
5. Certified Brand Strategist (CBS)

In the UK, the primary intake happens in September/October, and the secondary intake happens in January/February.

“I genuinely feel that the BA (Hons) Advertising course at LCC has helped make this all possible: from the course leader's relentless passion; to the amazing industry contacts such as the One Club in New York; and the open minded approach to problem solving.” [Charlotte Cramer from University of the Arts London]