Advertising, Public Relations And Branding
Overview
The advertising, public relations, and branding course will help you develop an in-depth understanding of the roles that PR, advertising, and branding play across society. In this course, you will explore promotional industries, developing your necessary knowledge and skills in the fields.
Objectives
- Understanding advertising principles
- Foster creativity
- Learn effective media planning
- Mastering digital tools
- Gain management skills
- Creating brand identity
Prerequisites
- Basic Communication Skills
- Digital Literacy
- Creative Portfolio
- Fundamentals of Marketing
Curriculum Outline
- Communication Skills
- Creative Media and Cultures
- Creative Workshops
- Innovative Projects
- Audience Insight and Engagement
- Brand Identity
- Campaign Planning
- PR & Content Creation
- Work Placement in the Creative Industries
- AI, Digital Communications and Marketing
- Brand Management
- Major Project: Production
- Professional Identity and Entrepreneurship
Teaching Method
- Lectures
- Case Studies
- Workshops
- Group Projects
- Guest Speakers
- Field Trips
- Assignment
- Hands-on Practical Assignments
- Portfolio Development
Modules
- Introduction to Advertising
- Creative Advertising
- Media Planning and Buying
- Digital Advertising
- Media Relations
- Foundations of Public Relations
- Public Relations Measurement
- Brand Strategy
- Brand Identity Design
Assessment Methods
- Exams and Quizzes
- Portfolio Development
- Presentations
- Participation and Engagement
- Research Papers
Course Duration
The course duration may vary by institution and location. In the UK, full-time study can take about 3 to 4 years, and part-time can take about 4 to 6 years.
Facilities
- Media Labs
- Broadcast Studios
- Design Studios
- Research Resources
- Classrooms with Technology
- Online Learning Platforms
- Collaboration Spaces
- Creative Design Studios
- Library Resources
Career Pathways
- Advertising Account Manager
- Creative Director
- Copywriter
- Public Relations Specialist
- Social Media Manager
- Event Coordinator
- Brand Manager
- Market Research Analyst
- Product Manager
- Brand Strategist
- Consultant
- Visual Brand Designer
Fees and Fundings
The fees depend on the institution and location. However, in the UK, the tuition fees for international students can lie between £15,000 and £25,000 per year for undergraduate programmes.
Entry Requirements
- High School Diploma or Equivalent
- English proficiency
- Interview
- Minimum GPA
- Personal statement
- Letters of Recommendation
- Portfolio
Field Work and Internships
- Industry Placement
- Networking Opportunities
- Real-World Campaigns
- Market Research
- Industry Workshops
Certifications
- Google Ads Certification
- Accreditation in Public Relations
- Crisis Communication Certification
- Social Media Strategist Certification
- Brand Management Certification
- Market Research and Consumer Behaviour Certification
- Digital Branding and Engagement Certification
- Certified Digital Marketing Professional
Intakes
In the UK, the primary intake happens in September/October, and the secondary intake happens in January/February.
Student Testimony
"I chose Middlesex University because it is very multicultural and I wanted to study with a lot of different people from different cultures. I really like the lecturers; they are very experienced and they have done a variety of things in the past so is... [Evana Carmel from Middlesex University]
Frequently asked questions
Public relations is making people interested in your particular product or service through storytelling, whereas branding is a strategy to make your product memorable and attractive.