Advertising, Public Relations And Branding

Advertising, Public Relations And Branding

Overview

The advertising, public relations, and branding course will help you develop an in-depth understanding of the roles that PR, advertising, and branding play across society. In this course, you will explore promotional industries, developing your necessary knowledge and skills in the fields.

Objectives

  1. Understanding advertising principles
  2. Foster creativity
  3. Learn effective media planning
  4. Mastering digital tools
  5. Gain management skills
  6. Creating brand identity

Prerequisites

  1. Basic Communication Skills
  2. Digital Literacy
  3. Creative Portfolio
  4. Fundamentals of Marketing

Curriculum Outline

  1. Communication Skills
  2. Creative Media and Cultures
  3. Creative Workshops
  4. Innovative Projects
  5. Audience Insight and Engagement
  6. Brand Identity
  7. Campaign Planning
  8. PR & Content Creation
  9. Work Placement in the Creative Industries
  10. AI, Digital Communications and Marketing
  11. Brand Management
  12. Major Project: Production
  13. Professional Identity and Entrepreneurship

Teaching Method

  1. Lectures
  2. Case Studies
  3. Workshops
  4. Group Projects
  5. Guest Speakers
  6. Field Trips
  7. Assignment
  8. Hands-on Practical Assignments
  9. Portfolio Development

Modules

  1. Introduction to Advertising
  2. Creative Advertising
  3. Media Planning and Buying
  4. Digital Advertising
  5. Media Relations
  6. Foundations of Public Relations
  7. Public Relations Measurement
  8. Brand Strategy
  9. Brand Identity Design

Assessment Methods

  1. Exams and Quizzes
  2. Portfolio Development
  3. Presentations
  4. Participation and Engagement
  5. Research Papers

Course Duration

The course duration may vary by institution and location. In the UK, full-time study can take about 3 to 4 years, and part-time can take about 4 to 6 years.

Facilities

  1. Media Labs
  2. Broadcast Studios
  3. Design Studios
  4. Research Resources
  5. Classrooms with Technology
  6. Online Learning Platforms
  7. Collaboration Spaces
  8. Creative Design Studios
  9. Library Resources

Career Pathways

  1. Advertising Account Manager
  2. Creative Director
  3. Copywriter
  4. Public Relations Specialist
  5. Social Media Manager
  6. Event Coordinator
  7. Brand Manager
  8. Market Research Analyst
  9. Product Manager
  10. Brand Strategist
  11. Consultant
  12. Visual Brand Designer

Fees and Fundings

The fees depend on the institution and location. However, in the UK, the tuition fees for international students can lie between £15,000 and £25,000 per year for undergraduate programmes.

Entry Requirements

  1. High School Diploma or Equivalent
  2. English proficiency
  3. Interview
  4. Minimum GPA
  5. Personal statement
  6. Letters of Recommendation
  7. Portfolio

Field Work and Internships

  1. Industry Placement
  2. Networking Opportunities
  3. Real-World Campaigns
  4. Market Research
  5. Industry Workshops

Certifications

  1. Google Ads Certification
  2. Accreditation in Public Relations
  3. Crisis Communication Certification
  4. Social Media Strategist Certification
  5. Brand Management Certification
  6. Market Research and Consumer Behaviour Certification
  7. Digital Branding and Engagement Certification
  8. Certified Digital Marketing Professional

Intakes

In the UK, the primary intake happens in September/October, and the secondary intake happens in January/February.

Student Testimony

"I chose Middlesex University because it is very multicultural and I wanted to study with a lot of different people from different cultures. I really like the lecturers; they are very experienced and they have done a variety of things in the past so is... [Evana Carmel from Middlesex University]

Frequently asked questions

Public relations is making people interested in your particular product or service through storytelling, whereas branding is a strategy to make your product memorable and attractive.

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