1. Enhancing understanding of advertising and marketing principles.
2. Enhancing analytical skills for market trends and advertising effectiveness.
3. Fostering critical and strategic thinking.
4. Preparing students for successful careers in advertising and marketing.

1. A strong interest in advertising, marketing, or business.
2. Good communication and interpersonal skills.
3. A passion for creativity and problem-solving.

1. Introduction to Marketing
2. Marketing Core Skills - First Year
3. Advertising
4. Consumer Behaviour
5. Marketing Core Skills- Second Year
6. Marketing Research
7. Marketing Simulation
8. Routes to Market
9. Digital Marketing
10. Social Media Marketing
11. Brand Strategy
12. Critical & Creative Communications
13. Marketing Core Skills - Final year
14. Research Consultancy
15. Advanced Topics in Consumer Behaviour
16. Business-to-Business Marketing
17. Global Marketing Management
18. Managing Marketing Innovation
19. Strategic Marketing
20. Strategic Negotiation : Making Sustainable Deals
21. The Management of Marketing

1. Lectures
2. Seminars
3. Case studies
4. Guest lectures (Business experts)
5. Modular subject tutorials
6. Practical workshops

1. Introduction to Marketing
2. Digital Media for Marketers
3. Managing People and Organisations
4. Sustainable Money Management
5. Data Driven Marketing
6. Marketing Theories – Advertising
7. Marketing Consumer Behaviour
8. Integrated Marketing Communications
9. Digital Analytics and Visualisation
10. Marketing Research Methods*
11. Advertising in Practice
12. Social Media Marketing
13. Sports, Events and Sponsorship Marketing
14. International and Global Marketing
15. Account Management for Marketers
16. Strategic Advertising Management
17. Dissertation OR Marketing Plan
18. Content, Copyright and Creativity
19. Influencer Marketing
20. Industrial Work Experience*

1. Essays
2. Visual work
3. Coursework
4. Presentations
5. Examinations
6. Individual reports
7. Group reports
8. Practical assessment

This programme may vary depending on the institutions and countries, but the general standard options in the UK are:

1. 03 years full-time.
2. 04 years with foundational study.

1. Computer labs
2. Design studios
3. Libraries
4. Presentation rooms
5. Marketing research facilities
6. Career services
7. Industry partnerships
8. Student organisations
9. Online learning platforms

1. Advertising account manager
2. Brand manager
3. Marketing manager
4. Market research analyst
5. Digital marketing specialist
6. Public relations specialist
7. Media planner
8. Media buyer

1. Tuition fees are £25,450 per year and may vary depending on the institution.
2. Scholarships, grants, and financial opportunities are available.
3. Government loan aid is available.

This course may vary depending on the specific programme and institution, but the standard minimum entry requirements (UK) are:

1. A Level AAB
2. GCSE grade B or 5
3. English language requirements

1. Opportunities for practical experience in advertising and marketing agencies.
2. Partnerships with industry professionals and companies.
3. Internship placements to gain valuable industry experience.

1. Chartered Institute of Marketing (CIM)
2. Certified Advertising Professional (CAP)
3. Certified Marketing Professional (CMP)
4. Certified Digital Marketing Professional (CDMP)
5. Certified Social Media Manager (CSMM)
6. Certified Social Media Strategist (CSSM)
7. Certified Manager (CM)
8. Certified Professional Manager (CPM)

Typically, it takes twice a year (fall and spring), but may vary like:

1. Fall (September/October)
2. Spring (January/February)
3. Summer (May/June)

"The best thing about my course was the range of modules. Although there is a lot of essay writing and exams, like you’d expect, there’s also the opportunity to work on more creative assignments." Says - "Ryan Yates, BA Advertising & Marketing, 2022."