Advertising and Brand Design
Overview
The Advertising and Brand Design BA (Hons) is an award-winning course that blends creative design with smart strategies. Students will learn to create eye-catching ads, build strong brands, and design content for social media.
Plus, students will work on exciting projects that make a real impact. This programme mixes classroom learning with hands-on experience, giving students a complete education that gets them ready for a successful career in advertising and brand design.
Objectives
- Understanding advertising and branding principles.
- Enhancing creative skills for effective campaigns and brand identities.
- Fostering critical and strategic thinking.
- Analysing consumer behaviour and market trends.
- Preparing students for successful careers in advertising and branding.
Prerequisites
- A passion for creative advertising, design, and branding.
- A strong interest in creativity and communication.
- Good communication and interpersonal skills.
- Background in art, design, or business studies (optional).
Curriculum Outline
- Creative Strategy
- Advertising Theory and Practice
- Brand Strategy and Development
- Design Principles and Techniques
- Copywriting and Storytelling
- Campaign Development
- Media Planning and Buying
- Digital Marketing and Social Media
- Advertising Law and Ethics
- Teamwork and Project Management
- Practical Projects and Client Work
Teaching Method
- Lectures, seminars, and workshops.
- Practical sessions and industry guest speakers.
- Expertise in advertising, branding, and design.
- Opportunities for hands-on learning and skill development.
Modules
- Creative Principles
- Key Concepts and Thinking Frameworks
- Process and Skills 1
- Process and Skills 2
- Professional Life Practice - Developing Your Practice
- Professional Life Practice - Exploring Your Practice
- Digital Storytelling 1
- Digital Storytelling 2
- Process and Skills 3
- Professional Life Practice - Applying Your Practice
- Work-Based Learning
- Competition Briefs
- Self-Directed Major Projects
- Professional Life Practice- Situating Your Practice
- Professional Trajectories
Assessment Methods
- Written examinations
- Practical assignments
- Portfolio reviews
- Group projects
- Presentations
- Case studies
Course Duration
This programme may vary depending on the institutions and countries, but the general standard options in the UK are:
- 03 years full-time.
Facilities
- Library
- Computer labs
- Lecture halls
- Study rooms
- Design studios
- Photography studios
- Video production studios
- Printing facilities
- Scanning facilities
- Career services
- Industry partnerships
- Student organisations
- Online learning platforms
Career Pathways
- Advertising creatives
- Advertising account executive
- Art director
- Brand manager
- Brand designers
- Marketing managers
- Digital content creators
- Copywriter
- Graphic design
- Social media manager
- Social media content creation
- Digital design
- Strategy design
- Brand strategist
- Advertising and marketing
- Digital marketing specialist
- Public relations specialist
Fees and Fundings
- Tuition fees are £17,000 per year and may vary depending on the institution.
- Scholarships, grants, and financial opportunities are available.
- Government loan aid available.
Entry Requirements
This course may vary depending on the specific programme and institution, but the standard minimum entry requirements (UK) are:
- Two A levels (grade CC or above)
- BTEC extended diploma (grade MPP)
- UAL level 3 extended diploma
- T Level (pass or above)
- Access to higher education diploma
- International Baccalaureate (grade 24 or above)
- Other/mixed qualifications equivalent to 64 UCAS Tariff points.
Field Work and Internships
- Opportunities for practical experience in advertising and branding agencies.
- Partnerships with industry professionals and companies.
- Internship placements to gain valuable industry experience.
Certifications
- Certified Advertising Professional (CAP)
- Certified Internet Marketer (CIM)
- Certified Graphic Designer (CGD)
- Certified User Experience Professional (UXP)
- Certified Marketing Professional (CMP)
- Certified Digital Marketing Professional (CDMP)
- Certified Social Media Manager (CSMM)
- Certified Social Media Strategist (CSSM)
Intakes
Typically, it takes twice a year (fall and spring), but may vary like:
- Fall (September/October)
- Spring (January/February)
- Summer (May/June)
Student Testimony
"The way the course is structured, you almost feel as if you are working in a creative agency. Everything is so geared up to prepare you for industry, and the way in which you receive feedback is similar to a real-life scenario," says - "Esther Gbogbaode , BA (Hons) Advertising and Brand Design graduate".
Frequently asked questions
Key areas of study include advertising theory and practice, brand strategy and development, design principles and techniques, copywriting and storytelling, media planning and buying, digital marketing and social media, advertising law and ethics, and practical projects and client work.