Advertising and Brand Design

Advertising and Brand Design

Overview

The Advertising and Brand Design BA (Hons) is an award-winning course that blends creative design with smart strategies. Students will learn to create eye-catching ads, build strong brands, and design content for social media.

Plus, students will work on exciting projects that make a real impact. This programme mixes classroom learning with hands-on experience, giving students a complete education that gets them ready for a successful career in advertising and brand design.

Objectives

  1. Understanding advertising and branding principles.
  2. Enhancing creative skills for effective campaigns and brand identities.
  3. Fostering critical and strategic thinking.
  4. Analysing consumer behaviour and market trends.
  5. Preparing students for successful careers in advertising and branding.

Prerequisites

  1. A passion for creative advertising, design, and branding.
  2. A strong interest in creativity and communication.
  3. Good communication and interpersonal skills.
  4. Background in art, design, or business studies (optional).

Curriculum Outline

  1. Creative Strategy
  2. Advertising Theory and Practice
  3. Brand Strategy and Development
  4. Design Principles and Techniques
  5. Copywriting and Storytelling
  6. Campaign Development
  7. Media Planning and Buying
  8. Digital Marketing and Social Media
  9. Advertising Law and Ethics
  10. Teamwork and Project Management
  11. Practical Projects and Client Work

Teaching Method

  1. Lectures, seminars, and workshops.
  2. Practical sessions and  industry guest speakers.
  3. Expertise in advertising, branding, and design.
  4. Opportunities for hands-on learning and skill development.

Modules

  1. Creative Principles
  2. Key Concepts and Thinking Frameworks
  3. Process and Skills 1
  4. Process and Skills 2
  5. Professional Life Practice - Developing Your Practice
  6. Professional Life Practice - Exploring Your Practice
  7. Digital Storytelling 1
  8. Digital Storytelling 2
  9. Process and Skills 3
  10. Professional Life Practice - Applying Your Practice
  11. Work-Based Learning
  12. Competition Briefs
  13. Self-Directed Major Projects
  14. Professional Life Practice- Situating Your Practice
  15. Professional Trajectories

Assessment Methods

  1. Written examinations
  2. Practical assignments
  3. Portfolio reviews
  4. Group projects
  5. Presentations
  6. Case studies

Course Duration

This programme may vary depending on the institutions and countries, but the general standard options in the UK are:

  1. 03 years full-time.

Facilities

  1. Library
  2. Computer labs
  3. Lecture halls
  4. Study rooms
  5. Design studios
  6. Photography studios
  7. Video production studios
  8. Printing facilities
  9. Scanning facilities
  10. Career services
  11. Industry partnerships
  12. Student organisations
  13. Online learning platforms

Career Pathways

  1. Advertising creatives
  2. Advertising account executive
  3. Art director
  4. Brand manager
  5. Brand designers
  6. Marketing managers
  7. Digital content creators
  8. Copywriter
  9. Graphic design
  10. Social media manager
  11. Social media content creation
  12. Digital design
  13. Strategy design
  14. Brand strategist
  15. Advertising and marketing
  16. Digital marketing specialist
  17. Public relations specialist

Fees and Fundings

  1. Tuition fees are £17,000 per year and may vary depending on the institution.
  2. Scholarships, grants, and financial opportunities are available.
  3. Government loan aid   available.

Entry Requirements

This course may vary depending on the specific programme and institution, but the standard minimum entry requirements (UK) are:

  1. Two A levels (grade CC or above)
  2. BTEC extended diploma (grade MPP)
  3. UAL level 3 extended diploma
  4. T Level (pass or above)
  5. Access to higher education diploma
  6. International Baccalaureate (grade 24 or above)
  7. Other/mixed qualifications equivalent to 64 UCAS Tariff points.

Field Work and Internships

  1. Opportunities for practical experience in advertising and branding agencies.
  2. Partnerships with industry professionals and companies.
  3. Internship placements to gain valuable industry experience.

Certifications

  1. Certified Advertising Professional (CAP)
  2. Certified Internet Marketer (CIM)
  3. Certified Graphic Designer (CGD)
  4. Certified User Experience Professional (UXP)
  5. Certified Marketing Professional (CMP)
  6. Certified Digital Marketing Professional (CDMP)
  7. Certified Social Media Manager (CSMM)
  8. Certified Social Media Strategist (CSSM)

Intakes

Typically, it takes twice a year (fall and spring), but may vary like:

  1. Fall (September/October)
  2. Spring (January/February)
  3. Summer (May/June)

Student Testimony

"The way the course is structured, you almost feel as if you are working in a creative agency. Everything is so geared up to prepare you for industry, and the way in which you receive feedback is similar to a real-life scenario," says - "Esther Gbogbaode , BA (Hons) Advertising and Brand Design graduate".

Frequently asked questions

Key areas of study include advertising theory and practice, brand strategy and development, design principles and techniques, copywriting and storytelling, media planning and buying, digital marketing and social media, advertising law and ethics, and practical projects and client work.

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