Artificial Intelligence in Marketing MSc

This one-year Master’s equips you with the advanced technical, analytical and strategic skills needed to succeed in today’s fast-evolving, data-driven marketing environment. You explore how AI-driven tools and techniques such as machine learning, predictive analytics, marketing automation, recommendation systems, chatbots and customer data platforms are transforming marketing practice. Through theoretical insight, hands-on learning and real-world case studies, you develop the ability to design, implement and evaluate intelligent marketing strategies that enhance customer journeys, optimise campaign performance and generate measurable business value.For further information, contact Dr Mahvish Zahara at [email protected] With our practice-led approach, you learn using AI tools to optimise campaigns, enhance personalisation and make data-driven decisions. Teaching is informed by research-active academics and industry expertise. Our facilities and specialist tools provide a professional, industry-focused learning environment, ensuring you graduate with strong practical abilities, technical confidence and job-ready skills aligned to current and emerging industry demands.

IELTS 6.0 overall, with minimum 5.5 in each element

International students: £17,900 per year

UK students: £10,000 per year

UK/Home: £10,000 per year

International: £17,900 per year

January, March, May, July, September, November

January entry (all courses); 21 October 2025 (Nursing); March entry: 06 February 2026 (PG block only); September entry: 25 July 2025 (UG and PG non-block); 18 July 2025 (Nursing and PG block); November entry: 03 October 2025 (PG block only)

• Luton campus, United Kingdom