Global Advertising and Branding (MA)

Develop in-depth knowledge of the global advertising and branding industry and find out how to run your own campaigns on this practical, industry-focused master’s degree. Learn from academics who are active in research and have a wealth of experience and connections in the sector. Explore creative problem-solving techniques that will prepare you for success in your chosen career. This MA in global advertising and branding is ideal if you want to oversee the advertising process or brand strategy at a creative agency or client company. On this UK course you’ll learn the theory and practice of advertising and brand management, and critically examine the latest industry issues. These includes celebrity endorsement, the use of social media, and the impact of technology. You’ll develop essential practical skills, including how to: make a pitch identify a target audience build a creative strategy create a brief evaluate a campaign Optional modules on everything from creative thinking to entre

IELTS: overall 6.5; reading 6.0; writing 6.0; speaking 6.0; listening 6.0

International students: £31,200 per year

UK students: £11,000 per year

UK/Home: £11,000 per year

International: £31,200 per year

September 2026

Application deadlines UK students The deadline to apply for this course is midday UK time.

• Winchester and Southampton City Centre, Southampton, United Kingdom