Luxury Brand Management (MA)

Through this MA Luxury Brand Management course, you’ll get an introduction to the luxury industry and develop specialist skills and expertise. This course covers key principles and practices within a luxury context, including: business strategy the consumption of luxury marketing principles professional and leadership skills Throughout the academic year, you’ll have the opportunity to visit key luxury brands for private talks. You’ll additionally get to work on a consultancy project with a real luxury brand to gain experience working on live issues and briefs. You’ll explore the design and creative agendas of luxury brands and critique the meaning behind the signs and symbols of luxury. Studying this degree will also build your knowledge of: contemporary issues in the luxury sector luxury as an evolving idea strategic luxury marketing and management the history of luxury In addition, you’ll learn how to apply a range of research methods to your field and use a variety of digital tools.

IELTS: overall 6.5; reading 6.0; writing 6.0; speaking 6.0; listening 6.0

International students: £28,900 per year

UK students: £28,900 per year

UK/Home: £28,900 per year

International: £28,900 per year

September 2026

Application deadlines UK students The deadline to apply for this course is midday UK time.

• Winchester and Southampton City Centre, Southampton, United Kingdom