Marketing Analytics (MSc)

With our marketing analytics MSc you’ll learn industry-specific skills to make strategic marketing decisions using data and evidence. You’ll use a multi-channel approach to analyse and interpret data. If you’re curious about how data informs everyday marketing techniques and want to learn how to become a marketing analyst, then this MSc in marketing analytics is the course for you. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining. MSc Marketing Analytics is aimed at those who have: an undergraduate degree in marketing and a good understanding of quantitative studies or marketing work experience looking to specialise within an analytics role We’re the first university in the UK to offer a marketing analytics master's. We collaborate with leading practitioners from the industry who inform the curriculum using best-practice marketing techniqu

IELTS: overall 6.5; reading 6.0; writing 6.0; speaking 6.0; listening 6.0

International students: £32,500 per year

UK students: £16,400 per year

UK/Home: £16,400 per year

International: £32,500 per year

September 2026

Application deadlines UK students The deadline to apply for this course is midday UK time.

• Highfield, Southampton, United Kingdom