Media and Advertising MA

The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies. The course covers a range of topics, including: You will also explore advertising from the standpoint of Marketing and Consumer Behaviour, and explore the relevant key concepts and practices. You will investigate how advertising promotes brand awareness and influences consumers' decision making processes. You will gain an understanding of the creative strategies used in advertising and the use of research in relation to advertising effectiveness, as well as the ability to work and be assessed on live creative briefs and advertising research projects. During the course you will also have the opportunity to hear guest speakers from the industry, who will share their valuable experiences with you. In the past few years, the MA Media and Advertising featured the following guest speakers from the advertising industry: The MA Media and Advertising is taught by Media and Communication. As a result you will be well equipped to pursue a career in advertising or marketing or continue your study in a research degree (PhD). The programme consists of core and option modules and a dissertation based on a piece of individually supervised research. This provides you with the opportunity to examine in depth a topic of particular relevance to your study and interests, and to put into practice the skills you have acquired in data analysis, project management, and research presentation. 2:2 degree or equivalent professional qualification. We can give special consideration to applicants who have significant work experience. IELTS 6.5 or equivalent. If your first language i

IELTS 6.5 or equivalent.

International students: MA: £21,950

UK students: MA: £9,800

UK/Home: MA: £9,800

International: MA: £21,950

September each year, January 2026

Please note if you require a visa to study you will be required to submit your course application by 24 July 2026

• Leicester, Campus-based, United Kingdom