Strategic Communication

Organisations of all types operate in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. As a result, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals. Study in a department currently ranked within the world top 75 and 5thin the UK for Communication (Shanghai Global Rankings of Academic Subjects 2025). The MSc Strategic Communication offers a cross-disciplinary education with a distinctive focus on: The course combines a range of conceptual knowledge and practical skills which are crucial for successfully and critically engaging in a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change. You will learn how to define communication issues and objectives in line with organisational goals; to analyse contexts, situations and audiences; to design spoken and written communication that are at the same time sound, persuasive and compliant with legal and ethical requirements; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders. Practical projects include a variety of activities such as designing and delivering effective public speeches, building digital media campaigns and writing of digital communications for live briefs. The programme creates many opportunities for interaction with communication experts and leaders enabling you to familiarise yourself with relevant professional contexts and learn more about current challenges in strategic communication practices.

IELTS 6.5 overall, with no component below 6.0

International students: Full-time place, per year - £30,000; Part-time: £15,000

UK students: Full-time place, per year - £15,000; Part-time: £7,500

UK/Home: Full-time place, per year - £15,000; Part-time: £7,500

International: Full-time place, per year - £30,000; Part-time: £15,000

28 September 2026

Rolling admissions - apply early

• Liverpool, United Kingdom